Filmation Associates
Compiled by Jason Jones and James Fabiano
1st Logo
(1966-1972)
Nickname: "The Happy-O Face", > : )
Logo: In the ending credits of shows, the text would appear superimposed. The company is referred to as being "Produced at FILMATION ASSOCIATES in Hollywood," and the O in Filmation is decorated with a happy-face and a curved V shape above the O. Copyright information appears below the logo.
Who's On First?: Starting in 1969,
the names of the producers would rotate before this logo appears.
The cartoons were produced by Lou Scheimer and Norm Prescott. The
rotation was done so that neither name would be "on
top."
FX: None, it's an in-credit logo
Music: Accompanied by the show's ending theme music.
Availability: Still seen on shows like "The
Archies" whenever someone decides to show them.
Scare Factor: Low
2nd Logo
(1972-1975)
Logo: Like the logo variation above, in the ending credits of shows, the text would appear superimposed. The words are shortened to "A FILMATION PRODUCTION," and all the letters outside of the first four are outlined. Copyright information appears below the logo.
Another Conglomerate: Referred to as A TelePrompter Company in 1972.
FX: None, it's a still logo
Music: Accompanied by the show's ending theme music.
Availability: Still seen on shows like "Fat Albert
and the Cosby Kids", "The Brady Kids" and
"The Archies" whenever someone decides to show them.
Scare Factor: Low
3rd Logo
(1975-1982)
Nickname: "The Happy-O Face - Combining"
Logo: Against a black background,
four sets of the word "FILMATION" emerge
from all four sides of the screen to combine into one single
"FILMATION." All the letters outside of the first four
are outlined, and the happy-faced O from the 1st logo appears.
"A" appears over the "FILMATION"
name, and "PRODUCTION" appears under it.
FX: The name merging from all directions.
Music: Accompanied by the show's ending theme music.
Availability: Still seen on shows like "Fat Albert
and the Cosby Kids" whenever someone decides to show them.
Scare Factor: Low
4th Logo
(1982-1989)
Nickname: "Flashing Letters"
Logo: Against a black background, a white ball
of light brings forth the letters in the word
"FILMATION" (in Anklepants font, commonly used on most
Group W programming). They are all in rainbow colors,
and all the letters outside of the first four are in outline. In
the opening, the word "PRESENTS" appears
under the logo. At the end, "A" appears over it
and "PRESENTATION" under. In 1986, the word "Presents"
is written in paintbrush script.
FX: The name being spelled out. The music (see below) adds
to the effect.
Music: Described as a "downward scale on a percussion
instrument" that gives a tumbling effect to the spelling of
the name. Ends with a ding for the extra words.
Availability: Still seen on shows like "Fat Albert
and the Cosby Kids" and "He-Man and the Masters of the
Universe" whenever someone decides to show them.
Scare Factor: Low