Artisan Entertainment (Parent Company IDs)
Compiled by Matt Williams
Nickname: "IVE Grid 1", "Clapping"
Logo: On a white background, black lines begin to draw a rectangle, and then crisscross to form a grid. Below the grid, the words "INTERNATIONAL VIDEO ENTERTAINMENT" (in black) are "typed" in, letter-by-letter. After the words make their appearance, the letters "IVE", in a tall, thin, italic font, zoom out from one of the lower-left squares of the grid, nearly covering it. The "I" is red, the "V" is blue, and the "E" is green.
SFX: Computer animation, animation of the lines and seemingly "typing in" of the letters.
Cheesy Factor: Off the charts. Like its cousin, the 1984-92 FHE logo, it uses very primitive computer graphics, probably on an Apple II. The logo looks crude, and the grid animation is low-quality.
Music: A synth theme combined with clapping and FHE 2-like whining noises.
Availability: Look, and look hard. Many IVE releases were B-movies (that is putting it "very" nicely), and the few higher-quality releases (mostly Carolco flicks) have been released under Live/Artisan or other labels.
Scare Factor: Low, the primitive animation might put a few off but this is a fave, mostly due to the musical score.
Nicknames: "IVE Grid 2", "IVE Box", "Star Tiles"
Logo: We fade in on a gray marble grid background with stars in the squares that moves to the upper left. A purple rectangle comes from the upper-left and positions itself in the center of the screen, whilst a magenta "IVE", in the same font as before, comes from the bottom-right.
SFX: The animation, the grid bg.
Cheesy Factor: 80s Computer Graphics abound in this one. Rather cheap as well.
Music: An uninspired synthesized theme.
Availability: A bit wider in distribution than the last one, but still pretty rare. This might turn up on pay TV networks from time to time.
Scare Factor: None.
Logo: On a black background, a gray segmented triangle (almost like the "Cheesy V" Vestron logo) appears, with another triangle cut out of it so that it looks like a stylized "L". Below it, the word "LIVE" appears in blue, with "HOME VIDEO" under it.
Variant: On FHE or Carolco Home Video releases, this logo appears with "Exclusively Distributed By" above it. "A Division of Live Entertainment" can be seen below.
SFX: None, it's a still logo.
Music: No music for this one.
Availability: The "Exclusively Distributed By" variation can be seen on FHE and Carolco releases, the normal version's on regular Live Home Video releases.
Scare Factor: None
Logo: On a black bg, several sets of triangles, laid at a 90 degree angle, come onto the screen from opposite directions. They then spin around a few times, as the camera pulls back, revealing more sets of triangles spinning, and the words "LIVE ENTERTAINMENT" at a 90 degree angle! The text then does a 90-degree turn to face us, while the triangles form the Live logo (segmented triangle with a smaller one cut out on the upper-right). All are bluish-gray, until two searchlights crisscross the logo, making the triangle logo brighter, turning "LIVE" blue, and "ENTERTAINMENT" white. "LIVE" shines, and a white sparkle appears on the side of the "E".
SFX: Excellent CGI-- I've noticed that IVE/Live/Artisan alternates between good logos and bad ones. This one is a great effort. The next one (for Artisan)... well...
Music: A semi-ominous synth theme that turns more triumphant at the end. Nothing special, though. However, this was replaced in 1997 by a more uplifting orchestral fanfare-- this one IS special, and much, much better than the original version.
Availability: It was on all Live releases from 1995 to 1998, when the company became Artisan. However, recently Artisan has been pulling a Columbia-Tristar--rereleasing Live videos in their original packaging, but with all evidence of Live edited out and Artisan logos edited in in their place!
Scare Factor: Low, this is a nice logo.
Nicknames: "The Box," "The Box With Web Address," "The Fugly Box"
Logo: On a black bg, the word "ARTISAN", in a box with the leg of the "R" extended, fades in while it is zooming towards the screen. It stops at a distance and the word "ENTERTAINMENT" appears underneath.
SFX: The zooming up of the box, the fading in of "ENTERTAINMENT"
Cheesy Factor: Oddly, this looks sort of dated-as well as a bit derivative of the famous Warner Bros. \\' logo. The "silvery" version looks even worse.
Availability: Currently in use, but quite rare-Artisan usually leaves their library alone when it comes to logos.
Scare Factor: None.