By Matt Williams and Kris Starring
Nickname: "The MGM Lion"
Logo: A live-action lion is in a circle of a ribbon-like filmstrip which has four filmstrips flowing out on the bottom sides in twos. Underneath the circle is a red drama mask. The circle has the phrase "ARS GRATIA ARTIS" [Latin for "Art for the Art's Sake"] inscribed on the top, and at the bottom is a marquee that reads "Metro Goldwyn Mayer." On the left side is "TRADE," and the right "MARK." The lion roars twice.
Variations: First here are the few differences in the logo, along with dates in which they were used:
SFX/Cheesy Factor: The roaring lion effect, which really does not sound like a lion.
Availability: Can still be seen on many classic films aired on Turner Classic Movies and American Movie Classics, as well as current MGM releases.
Scare Factor: One of the best-known logos, but high on the scary side for people who don't like roaring lions. The red mask on the bottom has freaked a few out as well.
MGM/UA Communications Co.
Logo: On a black background, an outline of the MGM U\ logo zooms out, leaving a smoky trail behind it. The trail and MGM U\ outline splits into three. The smoky trails get sucked into the logo, which stops in the top center of the screen. The MGM U\ logo is a metallic, WGBH-like outline. Then, the letters in the words "MGM/UA COMMUNICATIONS CO." appear on by one below the MGM U\. A red line starts in the center of the company name and splits into two, one line going towards the top of the screen, and one towards the bottom. The lines wipe the screen and bring forth either the MGM Lion of the UA Swoosh.
SFX/Cheesy Factor: 80's computer graphics, but still pretty cool, and well-inspired animation.
Music: Starts out with a synth chord, and segues into some wind-like sounds combined with a drum-beat, followed by a synth trumpet fanfare.
Availability: The MGM-UA Communications/UA Swoosh Mixture is still seen on current VHS and DVD prints of several James Bond movies and movies from the Pink Panther series.
Scare Factor: Median, some can be caught off by dramatics. But, this logo is still a favorite of many, myself included.