Aaron Spelling Production Companies

Compiled by Jason Jones


Aaron Spelling Productions
(1969-1989)

Logo: Aaron Spelling Productions never had a logo. In the ending credits of shows like "Dynasty" and "Hotel," the text in the series type font would appear superimposed at the end:

AN
AARON SPELLING
PRODUCTION

Copyright MCMLXXXI Aaron Spelling Productions, Inc.
All rights reserved.

But on shows like "The Love Boat," it would probably have some optional custom type font variation of the company name onscreen.

FX: Seen on closing sequences with cut screens.

Music: The ending credit's theme would usually play over.

Availbility: Common, still seen on any pre-90s show produced by Spelling, such as "The Love Boat" and "Dynasty"

Scare Factor: None


Spelling-Goldberg Productions
(1972-1996)

Logo: The same thing went with S-G, which was also managed by producer Leonard Goldberg. It would just say:

A
SPELLING-GOLDBERG
PRODUCTION

Copyright MCMLXXVI Spelling-Goldberg Productions, Inc.
All rights reserved.

But on shows co-produced by Columbia Pictures Television, it would read:

SPELLING-GOLDBERG
PRODUCTIONS

In Association With

Then, they would cut to the then current CPT logo afterward.

FX: The cut screens again

Music: Again, the ending theme would usually play over.

Availbility: Uncommon, still seen on reruns of "Charlie's Angels" and "Starsky and Hutch," among others.

Scare Factor: None


Spelling Entertainment
1st Logo
(1989-1992)

Logo: Just a black screen with "SPELLING ENTERTAINMENT, INC." in white, and a stylized "S" that somewhat resembles the "S From Hell" Screen Gems logo. This S, however, has three lines going upward, three lines going down, and a rectangular structure behind it. "SPELLING" has the largest typeface, and the additional byline is progressively smaller, and appear below the Spelling name.

FX/Cheesy Factor: None really, except for the zoom-in effect seen on 2nd season episodes of "Beverly Hills, 90210"

Music: Once again, the ending theme would usually play over.

Availbility: Uncommon, still seen on reruns of "90210" from the era.

Scare Factor: None


2nd Logo
(1992-)

Logo: Against a blue background, two lines (one with streaks; the other with sprocket holes) would roll together; they would connect with an arch at the right side, resembling the shape of a magnet. The word "SPELLING" would then slide from that direction, with the word "Television" inside the lower line. The S in Spelling is a bit larger than the rest of the logo, which shines in with "pings."

Under it would read one of the following (as they appeared on screen):

A UNIT OF BLOCKBUSTER ENTERTAINMENT (1993-1995)

A SUBSIDIARY of
SPELLING ENTERTAINMENT GROUP, INC. (1995-1999)

A PARAMOUNT/VIACOM COMPANY (1999-present)

The Blockbuster byline was accompanied by the Blockbuster Video logo, a blue and yellow ticket stub. The Paramount/Viacom byline is currently featured in the VIACOM "Wigga-Wigga" typeface. It was in plain Arial font in 1999. Also, the current byline appears in a laser inscription effect right under the Spelling logo.

FX/Cheesy Factor: The sliding in of the "SPELLING" name. The animation is a bit simple, but has worked well to maintain with the changing bylines.

Music: If you'd been reading these, you'd know by now.

Availability: Pretty easy to find, in current use on "7th Heaven" on the WB Network, can be seen on reruns of "90210" and "Melrose Place" from this era, among others.

Scare Factor: Low, most themes playing over this logo are pretty lush, and the colors work, so it should be OK with most.


Thomas/Spelling Productions
(1967-1973)

Logo: Thomas/Spelling Productions (maintained with Danny Thomas) had an actual logo... but we do not have any information on that right now. In the meantime, here's the in-credit description. In the ending credits of shows like "The Mod Squad," the text in the series type font would appear superimposed at the end:

This has been
A
THOMAS/SPELLING
PRODUCTION

FX: Seen on closing sequences with cut screens

Music: None

Availability: Rare, the actual logo was seen in the closing credits of "The Guns of Will Sonnett", while the on-screen version was seen on "The Mod Squad"

Scare Factor: None


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